The Ordinary store by DECIEM, a famous Canadian skin care brand that uses only basic ingredients with proven efficacy, is located in Yeonnam-dong, Seoul, one of the hot spot for MZ generations. Collective B conducted drawing development and design supervision based on the design of the DECIEM HQ in Canada.
The Vibia’s HALO Linear lighting was actively used to overcome the low ceiling height.
To make The Ordinary’s products stand out the most, only two finish materials were used: white color and metallic silver tone.
The facade was designed to be contrast with the modern interior design by maximizing the existing old bricks, and it made the see-through store stands out.