Meet The leadership
The diverse team empowers resilience through many years of collaborating to overcome barriers.
younjin jeong
Creative Director
hyeongsuk lee
Project Management Director
jinyoung yoon
Design Director
A collective is a group of people that share or are motivated by at least one common issue or interest, or work together to achieve a common objective. Collectives can differ from cooperatives in that they are not necessarily focused upon an economic benefit or saving.
A letter B is inspired by the verb “Be” which has lexical variability and diversity in many ways. Also, the B can be simply an alphabet that refers to our second project. We define B as the infinite possibilities that our team shows and the boundless expandability of what we can do.
A collective have professional integrity to recognize the conflict between personal interests, values, and beliefs and professional responsibilities. Our practical creativity discovers solutions that will solve problems and get you results.
Our strategic mindset has multidisciplinary approach that involves drawing appropriately from multiple disciplines to redefine problems outside of normal boundaries and reach solutions based on a new understanding of complex situations.
