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This Seoul cosmetics concept store wants to re-ignite Asia’s affinity with K-Beauty

This Seoul cosmetics concept store wants to re-ignite Asia’s affinity with K-Beauty

SEOUL – Though making up one of the 10 largest cosmetics markets in the world, South Korean beauty brands are slowing down in growth at home and in countries they’ve historically enjoyed climbing success in, like China. It comes at a time when home-grown Chinese and Japanese brands are becoming ‘increasingly popular in their native markets’ and a growing number of..