Mûrir the Brand

The Cell Company
Cosmetic Brand Design
Younjin Jeong, Minjeong Choi


Mûrir’s brand colors are inspired by the process of ripening (fruits) and blooming (flowers). The colors used are green for the fresh dawn of beauty, ivory for the blooming growth of beauty and pink for beauty in full bloom. Green is used for mûrir’s products, ivory for artist uniforms, and pink for the space of ‘Villa de mûrir’. The three colors are harmoniously combined to create the brand image.

“This guide symbolizes a free self that is not subjected to uniformity.”

Mûrir’s package design is made up of the free circle and the brand logo. Unnecessary elements were deliberately left out. A single packaging box features one free circle. Two boxes combined with partial circles also add up to a complete free circle. The same is true for three boxes combined. The reason behind the concept of several boxes combined showing one complete circle is to highlight mûrir’s brand identity which is based on each person’s self.

Mûrir’s package colors used are green for the fresh dawn of beauty and pink for the beauty in full bloom. Murir’s case is applied with gloss color which stands for ‘growing glowing’. it presents shining effect that is shining differently depending on the angles. For customer to meet shining murir at the moment of opening the box, the box is applied with a matt green and pink.