HEU.RIN.HOO.GAEM

Client
MAMA'S FARM
Year
2020
Purpose
Brand Launching
Designers
Minjeong Choi
Photographer
Minjeong Choi

heu.rin.hoo.gaem; sun after clouds

When the weather gets clear after cloudy, it is expressed as ‘Heu Rin Hoo Gaem’ in Korean.  ‘Heu Rin Hoo Gaem [HRHG] ’ is a Korean traditional rice wine made with great care in the hope that, enjoying the moment with good people on a sunny day in life and comforting in the heart on a cloudy day in life with a glass of it. Draw your feelings today on a label designed with this HRHG’s message!

** Under the concept of ‘Coexistence’, X PROJECT is a proactive service that provides design solution for SME(Small and Medium Enterprise).

 

 

b r a n d   d i f f e r e n t i a t i o n


A “unique and new” emotional approach for 2030, which deviates from the image of traditional alcoholic beverages.