DEVIALET FLAGSHIP STORE

Client
ODE
Year
2020
Purpose
Flagship Store
Designers
Hyoungseok Lee
Photographer
studi5var

sp r o j e c t   o v e r v i e w


The Devialet store, a sound device brand located in Nine One, a high-end complex in Hannam-dong, Seoul, is the first flagship store in Asia. Collective B conducted design development and design supervision based on the concept design of the Devialet HQ in France.

Devialet, so called ‘Apple’ of the speaker industry, is a brand that sets a new standard  while leading French audio equipment industry with unrivaled sound, eye-catching futuristic design, and simple and convenient usability.

The store is designed with hexagonal modular furniture that derived from S.I(Space Identity) of the brand store, and the overall lighting mood of the store is designed to be keep changing according to the tunes.

 

At the Devialet flagship store, you can experience a feast of sounds according to your taste by utilizing various methods such as sound reproduction through multi-channels.

Collective B created the table in VIP room and the doorknob in collaboration with the Korean paper artist Sangwoo Son to celebrate first flagship store in Asia.